The Evolving Real Estate Habits of South Africa's Youth

As we celebrate Youth Month in South Africa's 30th year of Democracy, it is an opportune time to examine the buying habits and trends of South Africa's youth, specifically those aged 35 and under, within the property sector. An analysis of recent data reveals a nuanced story about the real estate activities of this demographic, showing that they are purchasing fewer but more expensive houses.

The data indicates that the decline in the number of properties bought by individuals under 35 is proportionately sharper than the overall fall in property purchases over the past six years. For instance, purchases by individuals aged 26-35 dropped by a significant 25%, from 92,558 in 2018 to 69,577 in 2023, marking the lowest figure recorded during this period. This decline suggests changing economic conditions and possibly shifting priorities among young buyers.

Furthermore, data from 2024 reveals that just 26% of property sales are made by individuals in the 26-35 age group. This statistic underscores the reduced participation of younger buyers in the real estate market. Additionally, the majority of these consumers are purchasing properties within the price range of R500,000 to R1,000,000, highlighting a clear preference for mid-range homes.

This trend of fewer but more expensive purchases reflects both the financial constraints and the investment strategies of younger South Africans in today's market. It suggests that while fewer young people are able to buy homes, those who do are opting for higher-value properties, possibly as a long-term investment. Understanding these patterns is crucial for stakeholders in the real estate sector, as it provides insights into the evolving needs and capabilities of younger buyers in South Africa.